In Chuck Norris: Bring on the Pain, players will be able to take on the role of the titular character as either Ranger Chuck or Commando Chuck, battling the combined Communist forces of former Cuban president Fidel Castro and North Korea's Chairman of the National Defense Commission Kim Jong-il.

Players will be able to use their handset's digital camera to take photos of their own faces (or of their friends') and insert the images into Bring On The Pain, replacing the heads of enemies in the game. Chuck Norris will be able to throw enemies right at the screen, punch down houses with his fists, or raze entire forests with his gun.

Development for the game came as a result of a partnership between Gameloft and Chuck Norris' exclusive business development firm, Brand Sense Partners. Based in Los Angeles and established in 2001, the consultancy "fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets."
Screen sizes:176x220, 240x320